Enhancing Acquisition Resources
Improving clarity and engagement in federal content libraries and blogs.
Project Summary
My Role(s)
UX Designer
UX Researcher
Tools
Figma
FigJam
Mural
Microsoft Teams
Methods
SME interviews
Competitive Analysis
Process Overview
I collaborated with stakeholders on a federal acquisitions content platform to improve clarity, accessibility, and engagement. To align goals and assess existing content structures, I conducted SME interviews and a competitive analysis of leading media platforms. The findings informed redesigned blog layouts, tagging systems, and related content features, creating a more consistent and discoverable experience that reduced confusion and increased engagement.
Impact Highlights
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Provided research-backed improvements to content structure.
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Created buy-in around shared design and content priorities.
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Introduced tagging and related-content models to support future growth.
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Strengthened adoption of USWDS standards across design discussions.