Prince George's County Parks & Recreation

Senior Access ID Card

My Role

Timeframe

Tools & Methods

Designer & Researcher

7 Weeks

Adobe XD, Miro, Zoom, Phone, Interviews

Project Focus

How can the Parks and Recreation Department of Prince George’s County, increase the number of new members signing up for the Senior ID access card?

Interview Focus

  • What enables and motivates seniors to sign up for the Senior ID access card?

  • What keeps Seniors engaged with Senior ID programs, including while in a virtual environment?

The Process​​

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Research

Interview users to identify Pain Points

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Data Interpretation & Analysis

Develop the users stories via data 

Design

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Design ideas based on the findings

Interviews​​

* Age not provided or asked, however, we did gather understanding that these users had retired

User 1

Age

Sex

Tech Comfort

Feelings toward "Senior card label

Favorite Programs

76

F

Willing

negative

Club 300, Line Dancing

User 2*

Age

Sex

Tech Comfort

Feelings toward "Senior card label

Favorite Programs

65+

F

Comfortable

positive

Club 300, Chair Aerobics, Photography Club, Field Trips

User 3*

Age

Sex

Tech Comfort

Feelings toward "Senior card label

Favorite Programs

65+

F

Comfortable

Positive

Club 300, outdoor activities, Field Trips

Affinity Diagram

To visualize and determine the common contributing factors how users did and did not participate with Prince George's County Parks and Recreation 

Journey Map & Personas

Findings

Technology helps to facilitate Seniors’ social interaction and engagement. 

Since social interaction is a motivating factor to participate in the Senior ID access card, there are opportunities to improve interconnectedness of seniors in a digital environment

Main Focus:

  • Variety of  activities offered and registration process  

  • Pandemic impact, changed the way Seniors engage with programs and technology

  • Sense of belonging

Design Ideas

  1. Utilizing Facebook for community building and recruitment

  2. Robust calendar of all offerings in a virtual settings for easy access

  3. Build a Senior online community