Prince George's County Parks & Recreation
Senior Access ID Card
My Role
Timeframe
Tools & Methods
Designer & Researcher
7 Weeks
Adobe XD, Miro, Zoom, Phone, Interviews
Project Focus
How can the Parks and Recreation Department of Prince George’s County, increase the number of new members signing up for the Senior ID access card?
Interview Focus​
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What enables and motivates seniors to sign up for the Senior ID access card?
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What keeps Seniors engaged with Senior ID programs, including while in a virtual environment?
The Process​​
Research
Interview users to identify Pain Points
Data Interpretation & Analysis
Develop the users stories via data
Design
Design ideas based on the findings
Interviews​​
* Age not provided or asked, however, we did gather understanding that these users had retired
User 1
Age
Sex
Tech Comfort
Feelings toward "Senior card label
Favorite Programs
76
F
Willing
negative
Club 300, Line Dancing
User 2*
Age
Sex
Tech Comfort
Feelings toward "Senior card label
Favorite Programs
65+
F
Comfortable
positive
Club 300, Chair Aerobics, Photography Club, Field Trips
User 3*
Age
Sex
Tech Comfort
Feelings toward "Senior card label
Favorite Programs
65+
F
Comfortable
Positive
Club 300, outdoor activities, Field Trips
Affinity Diagram​
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To visualize and determine the common contributing factors how users did and did not participate with Prince George's County Parks and Recreation
Journey Map & Personas
Findings
Technology helps to facilitate Seniors’ social interaction and engagement.
Since social interaction is a motivating factor to participate in the Senior ID access card, there are opportunities to improve interconnectedness of seniors in a digital environment
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Main Focus:
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Variety of activities offered and registration process
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Pandemic impact, changed the way Seniors engage with programs and technology
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Sense of belonging
Design Ideas
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Utilizing Facebook for community building and recruitment
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Robust calendar of all offerings in a virtual settings for easy access
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Build a Senior online community
See More Details
Portfolio & Full Report: https://drive.google.com/drive/folders/16CxIvGrGm9QjB5IJfpto7MZiygDmw9_R?usp=sharing
Miro Board: https://miro.com/app/board/o9J_lJl7yiw=/