Acquisition Contracts

My Role

Designer

Researcher

Contract Stay

9 months

Tools & Methods

Agile Scrum, Microsoft Teams, Figma, Figjam, Interviews,

Moderated Usability Testing,

Personas,

Competitive Analysis

Stakeholder Focus

Maintain and improve the public facing site in order to keep primary and new users informed on new features, updates and services provided on the site.

Note: Due to employment restrictions details related to contract specifics
is limited.

The Process

Meet with clients and other stakeholders to determine primary needs and goals.

Goals

Research

Develop personas based on existing research. Interview matching users to identify Pain Points.

Data Interpretation & Analysis

Develop the users stories via data

Recommendations

Recommend ideas based on the findings, iterate as needed.

Stakeholder ask(s)

Client Blog Improvement

The focus of this effort was to enhance user engagement within the client product overview and innovations blog. The objective was to heighten interaction with blog content, encompassing various multimedia elements such as videos and articles. In addition to increasing ease of ability to find related content with in the content repository.

Entry point flow

In order to get a high level view of possible methods end user could interact the client blog a flow of entry points was created. This was complete for article and video content.

1/1

Lo-Fi Mocks: Article Library

Mocks were created of screens for varying pages included the Article library page options A and B and Individual content pages for articles and videos.

Article Library Options: A (Left) and B (Right)

The client sought a redesign of the articles library layout to enhance user understanding of the offerings in their acquisitions and solutions blog.

Option A, designed for consistency, aligns with the layout of other article content sections. It features the content section title along with content cards showcasing the most recent blog posts.
Option B, deviates from the existing layout to create a distinctive appearance, aiming to prompt users to explore the blog actively. This option includes the content section title, a descriptive paragraph, and a compelling call to action inviting users to delve into the internal blog.

Article Library Option A
designed for consistency, aligns with the layout of other article content sections. It features the content section title along with content cards showcasing the most recent blog posts.

Article Library Option B
deviates from the existing layout to create a distinctive appearance, aiming to prompt users to explore the blog actively. This option includes the content section title, a descriptive paragraph, and a compelling call to action inviting users to delve into the internal blog.

Lo-Fi Mocks: Content Pages

Content Pages: Video Page (Left), Article page (Middle), Video with Article Page (Right)

The client aimed to enhance and revamp the layout of individual content pages to align with contemporary online standards and elevate the visual appeal of the site. The goal was not only to improve the user experience but also to stimulate ongoing exploration of other articles and videos on the platform. This led to the implementation of a tagging system for content pages and the incorporation of a recent posts section at the bottom of each page, enriching the overall user engagement.

Experience Gained

As a designer I was able to utilize foundational UX skills and gain an understanding of the balance needed when working with stakeholders and users. In addition to collaborating on a large multi-skilled team in order to effectively communicate design ideas and user needs. My time on this project allowed me to gain some of the following skills listed below.

Hard Skills

Working in an Agile Scrum environment and developing familiarity with project management tools like JIRA and Confluence, enabling efficient teamwork and project coordination.
Educating designers and developers on inclusive design patterns and considerations, fostering a culture of inclusivity within your team.
Designing user-centered sketches, wireframes, screen mockups, and user flows to evaluate and ensure intuitive and user-friendly interface experiences interfaces.
Conducting a design system audit and providing revisions to align with the US Web design system, ensuring consistency and adherence to established standards.
Contributing to content strategy using the Drupal 9 Content Management System, effectively managing and organizing content.
Conducting content audits and implementing tagging solutions to improve information architecture, enhancing the searchability and organization of content

Soft Skills

Client Engagement: Working directly with multiple clients to identify their needs and requirements, to establish strong client relationships and understand their expectations.
Requirement Balancing: Balancing client requirements with the needs of users, in order to find the right balance between client demands and user-centric design principles.
Presenting and Communication: Presenting concepts and design interactions to clients and team members, to effectively communicate and articulate design ideas.
Collaboration: Collaborating with clients and the design team, using various techniques to encourage creative thinking and foster a shared understanding of needs and processes.
Outside-the-Box Thinking: Employing collaboration skills and techniques to think innovatively and generate fresh ideas, pushing the boundaries of conventional design solutions.